Can Destination Cards Help to Shape Areas' Sustainability?

This paper examines whether destination cards can simultaneously serve tourists' needs and sustainability goals. It provides useful insights for tourism authorities and policymakers in designing a smart tourist card that meets the needs of tourists while preserving and supporting areas' wellbeing. Taking Thessaloniki city as a case study, a tourist survey, designed based on the key features of European destination cards, was implemented to identify needs and motivations. Interesting insight was revealed: tourists want to self-explore the city, are coming with their families, are history-lovers and gastronomy-keen, and are strongly willing to be provided with a destination card offering unlimited access to public transport. The latter reveals an opportunity for the city;the tourists are willing to use sustainable mobility options, which means that a base of sustainable travelling exists. The proposed Thessaloniki smart card can bring together tourists' needs with the city's sustainability goals;the development of tourist packages, including sustainable mobility provisions, walking-talking tours, and bike rentals, should be the backbone of the card. The next challenge for the city is to build a cooperation network to support this smart destination card implementation and promotion.

Use of the Sustainable Mobility Efficiency Index (SMEI) for Enhancing the Sustainable Urban Mobility in Greek Cities

Since 2013, the European cities have been encouraged to develop local Sustainable Urban Mobility Plans (SUMPs) according to the specific procedure that was launched by the Directorate-General for Mobility and Transport (DG Move) and updated in 2019. One of the most critical steps in this 12-step procedure is the assessment—with specific criteria—of all the alternative measures and infrastructure, which will be optimally combined, in order to better satisfy the problems and the achieve the vision of each area. The aim of the current work is to present the development and implementation of a methodological framework based on the use of multicriteria analysis. The framework targets the capturing of opinions of the relevant local experts in order to evaluate alternative sustainable mobility measures, and also prioritize them using the Sustainable Mobility Efficiency Index (SMEI).